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I recently noticed that I don’t sell technology, I sell peace of mind. The greatest projects where I’ve been involved are the ones where customers know what they want, want a great execution and care not only about building a professional relationship but also a personal relationship. The last part is where networking comes into play.

The customers who had a previous bad experience are usually my greatest customers they value the education and dedication for a project; starting from the creation process, the functionalities and how it can be of future benefits. These customers know all this comes with a price and usually never object about it. On the contrary the rest are just a pain until the last cent is paid and creativity and willing to work with them again is drain out.

You have to solve a problem that people actually have. But it’s not always a problem that they know they have, so that’s tricky.
– Joshua Schachter

Talking about expectations:

  • A 160GB iPod can hold 40,000 songs and 200 hours of video.
  • The BOSE speakers never mention watts, just how awesome their sound is.

I realized about this last week thinking about a retail strategy.

  • How many school uniforms can fit in a laundry machine?
  • How many beer cans can hold the refrigerator that university students buy?
  • Can I cook a turkey faster on a specific oven?

Can a car cheaper than a Ferrari can get you more stares from people? You buy elements based on your “needs” or “desires” of what and how the product will perform, you expect it to be fast and to never compromise your safety; obviously it’s an sports car!.

Business are built upon repeat customers, word of mouth, an experience versus a price, ignore the “experts” even if it’s yourself and trust your instincts.